Fifth Element is not just our name…
It is an inspiring metaphor for our work that has many layers of meaning. The name "Fifth Element" represents that "other-worldly" experience outside of the common four elements (Air, Water, Fire, Earth) that everyone experiences in a regular day. When our clients sign up for their Fifth Element coaching we want them to experience something "other-worldly", an exceptional experience that transforms "business-as-usual into something extraordinary".
Our phoenix image is itself, a symbol for rebirth, renewal, and again, transformation. The colour red is a very intense, high energy colour and traditionally, it symbolizes strength, power, passion, prosperity and joy. These words, deeper meanings and symbols all point to fundamental aspects of how we do business.
We believe leadership matters.
Our Human Performance Coaching™ program increases the self-awareness of those we partner with for more courageous, empathic and intentional outcomes.
We help create a world where people feel engaged, inspired and fulfilled.
Meet Ruth Catney, Fifth Element Founder
and Principal Executive Coach
An executive coach, speaker, and obsessed with leadership excellence, Ruth has been making a difference for leaders since 2009. She is the founder of Fifth Element, an executive coaching firm that has developed the innovative Human Performance Coaching™ model aimed at increasing the self-awareness of leaders looking to get to that next level of excellence.
Ruth has worked with executives in world-class organizations such as BMW, CIBC, Pharmascience Inc., PING Canada, York University, Mohawk College, The Human Resources Professionals Association (HRPA), Invictus Games, Legal Marketing Association, Toromont, CIMCO, Powell Contracting Inc., Semtech, Ramudden, and Ren’s Pets.
Before becoming an executive coach, Ruth worked as a marketing professional for a Fortune 500 Company in the fast-paced corporate world. Ruth is a graduate from The Coaches Training Institute (ICF Accredited). She also completed her undergraduate degree in Applied Psychology at York University and has a Master's Degree in Cognitive Science from the University of Toronto.
Ruth’s approach to executive coaching respects the knowledge, experience and expertise of her clients. Through establishing a mutually trusting relationship, Ruth partners with you to develop a plan of actionable change for sustained results.
Our Clients
We would like to express a deep gratitude to our clients; the world-class organizations and incredible people that we have been privileged enough to work with.
We want to salute their extraordinary courage in pushing themselves out onto their growing edges of development and acknowledge them for leading and driving the market forward. They continue to inspire us.
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